The fashion rules at Coachella music festival are as follows: ANYTHING GOES!
What began as a chill, down to earth opportunity for ordinary people and celebrities to share a common ground and kick back, relax and enjoy a wide variety of musical entertainment, has slowly morphed into one of the biggest fashion events of the year. Designers fight to dress celebs for the festival (which falls over two weekends in April in Indio, California) and the trendy ladies attending are planning their Coachella wardrobes well in advance. It’s no longer about comfort and relaxation as it is about looking your absolute best, while still trying to pull off a hippie, flower child, one-with-the-earth vibe.
Over the years, certain trends have emerged as staples at the California festival. Anyone looking to fit in at the event will embrace one of the following Coachella clichés: tie dye, fringe (on anything and everything), a flower crown, crop top, cut off denim shorts and distressed band tees. Different forms of head gear were also prominent, including the obvious flower crown, to feathers, jeweled headbands, big floppy hats, fedoras, and even Native-American inspired headdresses. Photos taken at the event show increasingly experimental looks year by year, some of the more daring attendees opting for a full-on costume. One performer even donned a sheer mesh bodysuit with only pasties underneath. (Hey, I said anything goes…) A particularly popular statement emerging, seen all over Coachella, is the bindi (a jewel or series of jewels placed in the middle of the forehead), along with more elaborate facial gems. Those looking to stick with the simple boho-chic vibe might rock a flowing, printed maxi dress, a tie dye maxi skirt or palazzo pants with a fringed crop top. It’s all about self-expression, and any fearless fashionista will take these common looks and try to make it her own.
Spring has sprung! (Well, more so in Kelowna than in Saskatoon, but we haven’t lost hope yet!)
With a new season comes new trends, and at Frakas it’s all coming up daisies! Our buyers first noticed this common theme when on a spring buying trip in Las Vegas… it seemed this classic bloom was the flower of choice among the fashionistas. From daisy headbands to printed dresses, there is no escaping (not that we want to)! We are seeing daisies on jewelry, incorporated into lace patterns and printed on shorts, crop tops and sweaters. For the more timid lady, a simple and understated pair of daisy earrings would be just the right accessory to add to her spring wardrobe. Feeling brazen and not afraid to make a statement with your ensemble? Rock that lacy daisy crop with your daisy print maxi skirt and top it off with a flower crown to tell the world “hey! I’m ready to go frolicking through a meadow and I don’t care who knows it!” This is officially the season to embrace your inner flower child and we at Frakas are feeling the peace & love.
In Focus posted December 20 2013 by Contributed 0n WelcometoKelowna.com
Colleen Becker moved here to open a new location of her business, FRAKAS, Shops For Women, in 2007. FRAKAS opened its first location in Saskatoon 11 years ago, and the second location in downtown Saskatoon 8 years ago. Colleen’s sister, Randeen and her husband , Leon are now the managing partners in Saskatoon. FRAKAS seeks to provide women with a way to express themselves through affordable and fun fashion, clothing, accessories, jewelry and girly gifts. Colleen loves to travel and is looking forward to visiting her son in Thailand where he will meet her when he takes a break from typhoon relief work in the Philippines. Today Colleen and FRAKAS Shops For Women are In Focus.
See the rest of the interview at : http://www.welcometokelowna.com/in_focus/news/In_Focus/13/12/20/In_Focus_Colleen_Becker_of_FRAKAS_Shop_For_Women
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My Name is Carleigh, and I am the Manager of the Saskatoon Frakas locations. I have been a Frakas employee and avid Frakas shopper since my Aunty (Colleen) opened the store opened 10 years ago! (Remember those celebrity picture cards we used to display our earrings on? I used to make those! ) I started working part time at Frakas when I was in high school, then eventually started managing a couple years later after doing some traveling! I love to travel, and have lived in Australia and England since graduating from high school!
Who is your fashion idol?
Nicole Ritchie. She has done so many amazing things in the fashion world over the past few years! I loved watching her on the T.V. series Fashion Star… not to mention watching her on The Simple Life!
What is your favourite part about working at Frakas?
Being able to let my creativity run wild! I love creating new displays and coming up with new ideas for Frakas. Also, being surrounded by my wonderful co-workers and awesome customers make it an a great place to work!
What do you like to do on your days off?
Laying in the sunshine is my favorite thing to do in the summer, and in the winter I like hiding out in a warm place with a coffee
Greetings! My name is Robyn Campbell. I’ve been with Frakas for three and a half years now. I lived in Vancouver prior to moving to Saskatoon where I studied the Fashion Arts and Business program at John Casablancas.
What is your favourite item you have bought from Frakas?
I just purchased a super cute lovely girl jacket. With fall just around the corner it was the perfect addition to my wardrobe.
What is your favourite part about working at Frakas?
Frakas is an awesome environment to work in. We have the best customers and the girls I am blessed to work with make coming to work everyday a joy. I’ve met some of my closest friends working at Frakas. It feels like a second family here.
Tell us an embarrassing/funny moment that has happened while working at Frakas.
Spraining my ankle while trying to dance “gangnam style”…..not my most graceful moment lol.